Open Position: Vehicle Sales Advisor
Department: Sales
Supervisor: Sales Manager

Summary

Deliver prompt, dependable, and high-quality vehicle sales to customers by utilizing modern sales techniques that emphasize the advantages and benefits of our products.

Core Responsibilities

Everyday Commitments:

• Treat all employees and customers with fairness, courtesy, and respect.
• Exemplify superior customer service and maintain positive relationships with customers, team members, and management.
• Be punctual, reliable, and flexible with scheduling.
• Act with honesty, fairness, and professionalism in all business dealings.
• Consistently achieve or exceed sales quotas.
• Maintain high energy and excellent communication, including strong closing skills.
• Collaborate effectively across departments to enhance customer experience and dealership profitability.
• Qualify customers accurately based on their needs, preferences, and purchasing ability.
• Resolve customer concerns with empathy and a commitment to “Make Things Right.”
• Uphold promises and follow through on commitments.
• Represent the dealership and BMW brand with professionalism and enthusiasm.

Training and Development

• Participate in training sessions to stay updated on sales techniques and industry trends.
• Develop expertise in BMW motorcycles and dealership products, with a willingness to quickly learn as needed.
• Stay informed about competing brands to highlight the advantages of BMW products.
• Complete all assigned training via BMW University, webinars, and workshops.

Sales Department Duties

• Achieve new and used vehicle sales quotas as established with the Sales Manager.
• Maintain dealership profit margins on all vehicle sales.
• Follow established procedures to ensure accurate and timely completion of paperwork.
• Guide customers through the BMW of Seattle Sales Process:
  • Greet and log all prospects in the CRM system, regardless of their buying timeline.
  • Obtain and record customer contact information (phone, email).
  • Utilize time effectively to address customer needs and generate sales.
  • Conduct probing conversations to understand customer desires and needs.
  • Present product features and benefits while emphasizing advantages over competitors.
  • Encourage customers to engage with products (e.g., sitting on motorcycles).
  • Ensure all customers feel valued through consistent treatment and a memorable delivery experience.
• Update CRM records as prospects progress through the sales process.
• Schedule and manage all sales activities in the CRM, including appointments and test rides.
• Cross-sell parts, accessories, F&I products, warranties, and service contracts.
• Maintain a clean and organized showroom, including regular motorcycle upkeep.

Physical Demands

• Work environment may be noisy at times.
• Occasionally required to balance and push motorcycles up to 900 lbs.
• Expect to spend most of the day standing and walking.

Working Conditions

• Potential exposure to gasoline, chemical cleaning agents, and other materials typical of a service department.
• Occasional exposure to exhaust fumes.